Branding That
Grabs Their Attention

Highly Persuasive is a branding agency in Bangkok helping companies
stand out and get noticed through strategic design.

Highly Persuasive is a Branding Agency
Based in Bangkok, Thailand

We help hospitality, B2B & service businesses around the world create attention-grabbing & authentic brands that stand out & get noticed.

Our branding services include objective-driven brand discovery, brand strategy, brand design, & brand activation along with a full suite of digital marketing services.

We utilize a customer-driven approach to branding & our branding services are designed to build trust with your audience by highlighting your competitive advantages & what sets you apart from competitors.

Featured In

How We're Different

We believe that every great brand starts with a deep understanding of its customers. Discovering their needs, wants & desires, our brand experiences are designed to act as a natural guide through the buyer’s journey.

Branding Services for Business

Looking for a branding package for your company?

Highly Persuasive is a strategic brand identity agency & development firm specializing in company branding services spanning from brand strategy & research to design & activation.

We understand the importance of first impressions and how they influence your customers’ decision to buy. To succeed in today’s crowded marketplace, you need to build an authority brand that stands out & gets noticed.

Today’s audience interacts with your business in different ways at different times.?

When visitors see your website or marketing materials for the first time, it only takes them 7 seconds to form a strong first impression (right or wrong) of who you are & what it would be like to work with you.?

These snap decisions about your business based on surface-level & superficial factors happen instantly & automatically and are often based on the look, feel and sound of your website or marketing materials.?

What we can help you achieve

Brand Discovery | Brand Strategy | Brand Design | Brand Activation | Website Design | Print Advertising | Digital Marketing | Graphic Design | Event Design

Brand Discovery
  • BRAND AUDIT
  • MESSAGING AUDIT
  • COMPETITOR ANALYSIS
  • DIGITAL EVALUATION
  • VISUAL AUDIT
  • WEBSITE AUDIT
  • CUSTOMER INTERVIEWS
  • COMMUNICATIONS AUDIT
  • BUYER PERSONA
  • CUSTOMER JOURNEY
Brand Design
  • LOGO / TRADEMARKS
  • CORPORATE BRANDING
  • BRAND IDENTITY PACKAGE
  • BUSINESS CARDS
  • SIGNAGE & WAYFINDING
  • COLOR & TYPE
  • ILLUSTRATIONS
  • ICONS & PATTERNS
  • BRAND GUIDELINES
  • PACKAGING DESIGN
  • WEBSITE & APP DESIGN
  • VIDEO & PHOTOGRAPHY
  • COMPANY PROFILE
  • MARKETING COLLATERAL
Brand Strategy
  • UNIQUE VALUE PROPOSITION
  • BRAND MESSAGING
  • WHO/WHAT/WHY
  • MISSION STATEMENT
  • BRAND STORY
  • VISION STATEMENT
  • CORE BRAND VALUES
  • POSITIONING STATEMENT
  • BRAND VOICE
  • BRAND TONE
Brand Activation
  • COMPANY PROFILE
  • MARKETING COLLATERAL
  • SALES COLLATERAL
  • CONTENT MARKETING
  • STAFF TRAINING
  • BRAND VIDEOS
  • EVENTS / TRADE SHOWS
  • PRESENTATIONS
  • BROCHURES
  • INFOGRAPHICS
  • POINT OF SALE
  • ADVERTISING

Recent Projects

Koury Capital

The Crystal Koh Samui

Escape Drink Menu

Bangkok pub branding services

Escape Identity

hotel brand design agency bangkok

Ease Hotel

Freshly

Advance Tyre

Restaurant Brand & Corporate Identity

The Beestro Bangkok

Advertising Design Bangkok

SAMURAI

GGI Myanmar

I-Search Myanmar

Mudon Construction

The Four Phases of
Strategic Brand Development

Your brand is telling a story about your business, are you sending the right message??

Our signature four-phase brand development process is designed to help companies clarify & simplify their brand position while controlling the entire brand experience from one strategic playbook, that’s repeatable & scalable.

From discovery & strategy to design & activation, we collaborate with hospitality, real estate, b2b, and b2c brands to craft authentic brand experiences that stand out & get noticed.

1. Brand Discovery

Brand discovery is a thorough examination of your brand’s current position in the market compared to your competitors and a review of its effectiveness with customers.

In this phase you need to dive deep into your business to learn about your customers and why they buy from you, developing in-depth buyer personas that are used in the key development of your brand strategy.??

We also evaluate your current brand & researching your industry, competitors & customers, to uncover areas of opportunities & sources of friction with your customers.

? BRAND AUDIT

Brand audits are a thorough & in-depth examination of your brand’s position in the market compared to your competitors.

? COMMUNICATION AUDIT

Assess your brand’s native tongue by analyzing the language, tone, and messaging surrounding your business at different touchpoints.

? BUYER PERSONA DEVELOPMENT

Buyer personas help you understand who you’re talking to, what they care about & what problems they’re trying to solve.

? BUYER JOURNEY MAPPING

Document how customers buy from you and which solutions they’re trying to achieve by mapping out the buyer’s Journey for your products and services.

? COMPETITOR ANALYSIS

Find out what your competitors are doing right (and wrong) in the eyes of your customers and capitalize on opportunities for unique positioning & advancement within your industry.

? WEBSITE &? DIGITAL BRAND EVALUATION

Uncover areas of opportunity & concern by evaluating your website & how it makes your brand look in the eyes of your audience.

? SEO AND SEM AUDIT

Understand buyer intent by researching & evaluating how your customers buy online to structure your website and marketing to better guide your customers through the buyer’s journey.

? VISUAL EXPERIENCE AUDIT

Analyze the tone, mood, & feel of your brand along with competitors to determine customer expectations in terms of design, aesthetics & style across your industry.

? CUSTOMER INTERVIEWS

Have strategic interviews with your customers that result in high-value insights for your organization that you might not have otherwise uncovered.

2. Brand Strategy

In this phase, it’s all about taking the insights gathered in the brand discovery phase & identifying & the core values of your business to create a brand strategy that’s centered around the needs & expectations of your audience.

Claim a unique place in the market with brand positioning that resonates with your audience and positions your brand as a thought leader within your niche.?

? BRAND POSITIONING

Set the tone for your customer’s first impression of your brand by claiming your own unique place in the market.

? POSITIONING STATEMENT

Create your most powerful conversion tool; a unique positioning statement that defines who you are/what you do/how you’re different.

? MISSION STATEMENT

Mission statements are a testament to who your brand is & what you’re trying to achieve.

? VISION STATEMENT

A testament to who your brand is & what you’re trying to achieve.

? BRAND VALUES

The guiding principles that your brand lives by & what you instill in the culture, from the leadership to employees.

? BRAND PERSONALITY

Give your brand a living and breathing personality with opinions and outlooks on the world that your audience can relate to.

? BRAND VOICE

Your brand voice is what you say. It’s a consistent style of communication for use across all environments — online and offline — The objective is to express your position, showcase your identity and engage with target clients.

? BRAND TONE

Your brand tone is not what you say, but how you say it. Your brand tone is how you will use your brand voice to speak to different audiences and environments.

? BRAND STORY

Tell the story of your brand through strategic narratives that exemplify your brand attributes and reinforce your core brand position.

? BRAND MESSAGING

Tell your brand’s story the same way every time with strategic brand messaging that unifies your communication in a cohesive messaging strategy. Brand voice and messaging humanize your brand, making it relatable to your customers

? BRAND ARCHITECTURE

Organize your products and services in a cohesive and connected system that’s uniquely yours.

? BRAND NAMING

Strong brand names convey a company’s unique value proposition & instantly differentiate it from the competition.

3. Brand Identity Design

Your customers live in a world of constant interruptions & distractions. In order to capture their attention & make a memorable first impression, your visual brand needs to represent your brand strategy in a way that stands out & gets noticed.

Once the core brand strategy is in place, it’s time to apply the brand in the visual design. Everything from the logo and corporate identity to the website and marketing materials is designed to reinforce the core brand strategy development above.


The goal of the brand identity is to communicate your brand characteristics that provoke the ideal thoughts, feelings, emotions & positioning targeted in the brand strategy across multiple mediums and touchpoints.

? LOGO / TRADEMARKS

Your logo acts as the visual trigger point between your customers and your brand. It should look and feel like your brand strategy & match your positioning.

? CORPORATE IDENTITY & VISUAL SYSTEMS

Represent your brand visually across multiple formats & keep your communications consistent with uniform design.

? TAGLINES

A short & catchy message that describes what your brand does, what you stand for, who you help or other key messaging.

? COLORS

Use color to create direct associations between your audience & your brand by applying it consistently & uniformly across formats.

? TYPOGRAPHY

Like color, brand typography helps you reinforce your brand in different mediums by using one consistent font family & styles in all of your print & digital communications

? BRAND GUIDELINES

Keep your brand principles consistent throughout your organization with a comprehensive guidelines book.

? PACKAGING DESIGN

Stand out on the store shelves with attention-grabbing packaging design. Express your positioning by how you design the packaging.

? WEBSITE DESIGN / DEVELOPMENT

Create a? branded website that acts as the foundation for all of your digital marketing campaigns & conveys your sales and marketing messaging around the clock.

? WAYFINDING & SIGNAGE

Get people where they need to go by creating signage that guides people through an indoor or outdoor environment and enhance their understanding and experience of the space as a whole.

? BRAND ILLUSTRATIONS

Create a branded art direction with custom illustrations & visual assets that you can use in your sales and marketing collateral.

? ICONS

Create a unique set of icons or symbols to help people quickly navigate content or make sense of complex information.

4. Brand Activation

Brand activation is the process of executing your brand consistently across multiple customer touchpoints & channels with the express purpose of increasing brand awareness & getting more people to know about your business.

Lack of awareness is perhaps the number one problem that most businesses face. People just simply don’t know that you exist, but if they did you could do business with some of them.
Once you have the message in place, you need to get it heard.?

But it doesn’t just apply to new brands. When approaching a Rebrand, businesses can’t just make a few changes and hope everyone will notice, we need to make sure people are aware of it. Here are some ways to implement brand activation in your sales & marketing activities.

? MARKETING COLLATERAL

Create a unified brand presence throughout print and digital that’s works to reinforce your brand strategy & drive awareness at multiple touchpoints.

? STAFF TRAINING WORKSHOPS

Get everyone on the same page with? brand workshops and customer service training

? BRAND VIDEOS

Get in front of your ideal customers with engaging videos that tell the story of your brand.

? EVENTS / TRADE SHOWS

Show up in person, confident and in sync, with an integrated brand experience on the event floor.

? PRESENTATIONS

Develop compelling presentations designed to keep your audience engaged.

? BROCHURES

Tell your brand story through print and give customers a tangible asset they can share with coworkers and friends.

? INFOGRAPHICS

Distill complicated and dry information into a fun and easy to consume visual experience that’s 3 times more likely to be shared than articles.

? CULTURE & EMPLOYER BRANDING

Carry your brand throughout the company by building a strong brand culture with employees that attract & retain top talent.

Branding Questions

What is Branding?

Branding is typically thought of as a logo, name or tagline that identifies a company or product from its competitors.?

While it’s true that all of those elements form part of a brand, in reality, they’re only one small part of your greater brand identity.

So what does it really mean?

In The Brand Gap, Marty Nueminer defines branding as “what people say about your business when you’re not in the room or their gut feeling about your company, product or service”

David Aaker categorizes it as “a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” in Aaker on Branding.

At Highly Persuasive, we define branding as ‘how a company, individual or organization is being perceived in the marketplace by everyone outside of the company’. In other words, it’s what people think your business is like versus what it’s actually like.?

Regardless of how you word it, branding is about creating, maintaining &? managing the perception of your business in the eyes of your audience.

What Makes Up A Brand Identity?

Brands are complex marketing assets made up of different elements & touchpoints that progress & change with your business over time.

Check out What is Branding? for a more complete overview of our branding framework? & the 40+ elements that go into the branding process.

How Has Branding Changed?

Today’s audience interacts with your business in different ways at different times.?

When visitors see your website or marketing materials for the first time, it only takes them 7 seconds to form a strong first impression (right or wrong) of who you are & what it would be like to work with you.?

These snap decisions about your business based on surface-level & superficial factors happen instantly & automatically and are often based on the look, feel and sound of your website or marketing materials.?

When your brand identity doesn’t match your business identity, it can lead to a lot of problems.

How customers perceive your brand in the marketplace determines how they interact with your business. In order to get on their shortlist of companies to compare & consider, it’s essential that you make a great first impression.

Brands that are positioned as an authority in the niche usually have little trouble attracting a steady pipeline of eager to buy leads & prospects.?

On the other hand, if the website or marketing materials are outdated or look unprofessional, it could seriously be damaging the brand’s reputation with prospective customers and even killing the sale before the sales process ever gets started.

Why Is Branding Important For Business?

Your brand is perhaps your company’s most valuable asset. Why? Because branding enables you to control the way in which you’re positioned & perceived in the market by your customers.

BRANDING GETS YOU MARKET RECOGNITION

Get your audience familiar with your brand &? build positive associations by keeping your business top of mind throughout ongoing sales, marketing & advertising activation campaigns.

BRANDING ATTRACTS IDEAL CUSTOMERS

Generate referrals through strong brand recognition, word of mouth & strategic referral programs. Once a brand has been well-established, referrals can act as the primary source for inbound lead generation.

BRANDING BUILDS TRUST WITH YOUR AUDIENCE

When you present a cohesive brand identity it helps to build trust with your audience & potential customers.

BRANDING MAKES THE COMPETITION IRRELEVANT

Branding radically differentiates your company by establishing your unique value proposition &? positioning your company as an expert within the niche.

From Our Clients:

The brand identity that Highly Persuasive developed & designed for us is exactly the type of image we wanted to convey for the Beestro. Highly recommended!

Christopher O'LearyCo-Founder--The Beestro Bangkok

"We've been working with Highly Persuasive for almost 2 years many of our potential clients and guests visited our website & always comment on the website"

Aung Soe KyawDirector--GGI Myanmar

"Our monthly subscriptions for new customers signups increased substantially from 7 to 22 in the first month alone. This was almost exclusively due to the landing page redesign and subsequent graphic enhancements!"

Nat SilapornMarketing Manager-- Fitness First

"Our content marketing strategy was lacking in authenticity and value. We brought on Highly Persuasive as a marketing consultant who opened our eyes to the value of inbound marketing. As I write this (2 months post campaign), we have seen a dramatic increase in not only the quantity of organic traffic, but more importantly, the quality."

Phil HobbingMarketing Manager -- Alvarez & Marshall Singapore

"I find your services are amazing. You are way better than our local services. I find the money is worthy spent. We can always get what we want with you. Not so expensive. And very responsive."

Aung TheinManaging Director - Kaung Swan Htet Trading Co.

READY TO MAKE YOUR
BUSINESS MORE PROFITABLE?

Fill out the brief inquiry below and we’ll be back in touch, usually within 1 business day or sooner

  • This field is for validation purposes and should be left unchanged.